全球供應(yīng)鏈波動(dòng)，制造業(yè)加速洗牌，新消費(fèi)呼喚新體驗(yàn)。面對(duì)全球家具生態(tài)格局重構(gòu)，如何找到自己的新坐標(biāo)，重新構(gòu)建一條新的發(fā)展鏈路？
中國(guó)家博會(huì)（廣州）以“鏈新”作答：2026年3月展會(huì)主題為“鏈新 Connect Create”，并策劃《鏈新·品牌說(shuō)》欄目，攜手海內(nèi)外優(yōu)質(zhì)家居品牌，共同探討新材料新工藝、新智造新價(jià)值、新流通新零售、新服務(wù)新模式。
本期將聚焦：
功能沙發(fā)專家——
博蕊斯GERBRSI
The global furniture ecosystem landscape is being reshaped, with production, distribution, and consumption all actively seeking breakthroughs and transformation. In this context, how can businesses find their new positioning and rebuild a new development pathway?
CIFF Guangzhou answers with "Connect Create", its theme for March 2026. In the series "TOP BRAND", we profile premium brands worldwide who generously shared brand stories to explore breakthroughs across new materials, smart manufacturing, retail models innovative services and business formats.
This edition's spotlight:
GERBRSI: The Functional Sofa Expert
博蕊斯植根于以百年精湛工藝聞名的德國(guó)杜塞爾多夫。2008年，品牌正式進(jìn)駐中國(guó)市場(chǎng)，成立博蕊斯家具有限公司，并于“中國(guó)家具之都”順德龍江設(shè)立總部。
歷經(jīng)多年深耕，博蕊斯已成長(zhǎng)為中國(guó)高端沙發(fā)領(lǐng)軍品牌之一，致力于為消費(fèi)者提供高品質(zhì)、舒適且設(shè)計(jì)考究的沙發(fā)產(chǎn)品。如今，博蕊斯產(chǎn)品已成功遠(yuǎn)銷歐洲、美洲及亞洲數(shù)十個(gè)國(guó)家和地區(qū)，贏得了全球客戶的廣泛認(rèn)可。
Originated from Düsseldorf, Germany, GERBRSI established its presence in the Chinese market in 2008. The same year, the company was founded, establishing its headquarters in Longjiang Town, Foshan city.
Through years of development, GERBRSI has become one of China’s leading sofa brands, with products successfully exported across Europe, America and Asia, earning widespread recognition and praise from customers worldwide.
博蕊斯以“成為全球智能家居**品牌”為目標(biāo)，不斷突破產(chǎn)品設(shè)計(jì)的邊界。品牌與德國(guó)專業(yè)設(shè)計(jì)團(tuán)隊(duì)建立戰(zhàn)略合作伙伴關(guān)系，通過(guò)跨國(guó)界的設(shè)計(jì)協(xié)作，共同打造融合東西方美學(xué)的家居作品。作為行業(yè)先行者，品牌率先推出契合現(xiàn)代生活趨勢(shì)的多功能家具，以時(shí)尚輕松，舒適自然的風(fēng)格，精準(zhǔn)觸達(dá)現(xiàn)代人的居家訴求。
Driven by the vision of “becoming the global benchmark brand in smart home furnishing,” GERBRSI continuously pushes product design boundaries. It has partnered with German professional design teams to create furniture pieces blending Eastern and Western aesthetics. Pioneering multifunctional designs aligned with modern living trends, GERBRSI adopts a stylishly relaxed, comfortably natural style to precisely address modern living aspirations, upholding a strong commitment to health and sustainability.
以創(chuàng)新作為自己的發(fā)展基石，GERBRSI遵循國(guó)際標(biāo)準(zhǔn)，嚴(yán)守德國(guó)品質(zhì)精髓與歐美技術(shù)標(biāo)準(zhǔn)，滿足各種不同的市場(chǎng)需求。通過(guò)將美學(xué)設(shè)計(jì)與智能技術(shù)相結(jié)合，它為家具賦予了卓越的質(zhì)感與高科技魅力。此外，博蕊斯還深入研究全球不同地區(qū)的氣候差異與生活習(xí)慣，提供個(gè)性化解決方案，讓每一張沙發(fā)都能真正“懂得”當(dāng)?shù)厣睢?/span>
With innovation as its cornerstone, GERBRSI meets diverse market demands in line with international standards, adhering to German quality essence and Euro-American technical standards. By blending aesthetics with smart technology, it endows furniture with exceptional texture and technological appeal. Additionally, GERBRSI conducts in-depth research into global climate variations and lifestyle habits, offering personalized solutions to better serve local lifestyles.
智能可調(diào)節(jié)沙發(fā)系列（B898）專為歐美高標(biāo)準(zhǔn)研發(fā)。產(chǎn)品搭載精密電子調(diào)節(jié)系統(tǒng)，可適應(yīng)個(gè)人偏好，提供包括固定檔位和電動(dòng)躺椅在內(nèi)的多種功能。
Smart Adjustable Sofa Series (B898) features sophisticated electronic adjustments to accommodate individual preferences, offering multiple functions including fixed positions and power recline capabilities.
生態(tài)可持續(xù)沙發(fā)系列 （W8326）甄選優(yōu)質(zhì)環(huán)保材料，搭配高端精致的設(shè)計(jì)風(fēng)格，在歐洲市場(chǎng)備受青睞。
Eco-sustainable Sofa Series(W8326) incorporates premium environmentally friendly materials with a high-end, sophisticated design.
好產(chǎn)品源于對(duì)細(xì)節(jié)的偏執(zhí)。博蕊斯的每一張沙發(fā)都?xì)v經(jīng)多道精湛工序打磨，嚴(yán)選優(yōu)質(zhì)實(shí)木框架、高密度支撐海綿及高定軟包面料，確保家具在經(jīng)年累月的使用中依然穩(wěn)固、不塌陷且觸感如初。
生產(chǎn)過(guò)程中，公司依托精密設(shè)備與嚴(yán)密的質(zhì)控體系，始終恪守環(huán)保責(zé)任，確保材料壽命長(zhǎng)久，且對(duì)環(huán)境友好。
未來(lái)幾年，博蕊斯計(jì)劃引入竹纖維、生物塑料等創(chuàng)新材料以進(jìn)一步降低碳足跡，并采用機(jī)器人自動(dòng)化產(chǎn)線與3D打印等智造技術(shù)，實(shí)現(xiàn)高精度定制、規(guī)模化生產(chǎn)，保證全線產(chǎn)品品質(zhì)的一致性。
Every GERBRSI sofa is refined through multiple exquisite processes, featuring rigorously selected premium solid wood frames, high-density foam, and top-grade upholstery.
In manufacturing, GERBRSI relies on precision equipment and a rigorous quality control system, upholding its environmental commitment to guarantee long-lasting materials that are both durable and eco-friendly.
Looking ahead, GERBRSI plans to introduce innovative materials like bamboo fiber and bioplastics to further reduce its carbon footprint. It will also adopt smart manufacturing technologies—including robotic automation and 3D printing—to enable high-precision customization and large-scale production, ensuring consistency in quality across all products.
多功能沙發(fā)床系列（W8318）可在沙發(fā)與床兩種形態(tài)之間輕松切換，創(chuàng)新的輕量化框架設(shè)計(jì)，即便是身形嬌小的用戶也能輕松操作，為城市緊湊型家居空間提供了靈活實(shí)用的解決方案。
The Multifunctional Sofa Bed Series (W8318)achieves seamless transition between sofa and bed configurations, featuring an remarkably lightweight frame that allows even petite users to easily transform the piece, making it ideal for urban homes with limited space.
儲(chǔ)物沙發(fā)系列（W8319）中部創(chuàng)新采用梯形儲(chǔ)物格設(shè)計(jì)，巧妙兼顧了舒適度與收納性能，打造整潔利落的家居空間。
The Storage-Integrated Sofa Series (W8319)features an innovative trapezoid-shaped storage compartment, effectively addressing consumers’ dual needs for comfort and space utilization.
目前，博蕊斯在佛山坐擁四大生產(chǎn)基地，總面積達(dá)150,000平方米，配套現(xiàn)代化標(biāo)準(zhǔn)車間和先進(jìn)生產(chǎn)線，依托雄厚的技術(shù)實(shí)力與深厚的發(fā)展底蘊(yùn)穩(wěn)步前行。公司旗下現(xiàn)擁有博蕊斯（GERBRSI）、Cardo、Carmedy和Qudong四大品牌，憑借精準(zhǔn)的市場(chǎng)定位與不斷攀升的口碑，銷量持續(xù)領(lǐng)跑行業(yè)。
GERBRSI operates four major production bases in Foshan, covering a total area of 150,000 sqm. With modern standard workshops and advanced lines, these facilities are backed by strong tech capabilities and robust development potential.GERBRSI encompasses four distinct brands—GERBRSI, Cardo, Carmedy, and Qudong. With its rich product portfolio, clear market positioning, and growing market recognition, it delivers record-breaking annual sales.
博蕊斯擁有一支專業(yè)的客戶服務(wù)團(tuán)隊(duì)，能夠?yàn)榭蛻籼峁┖w產(chǎn)品安裝指導(dǎo)、維護(hù)方案咨詢及售后技術(shù)支持等全流程的高效解決方案。品牌堅(jiān)信，優(yōu)質(zhì)的服務(wù)是商業(yè)成功的基石，更是建立與維系客戶長(zhǎng)期信任關(guān)系的根本要素。
GERBRSI maintains a professional customer service team that provides rapid response and superior solutions for product installation, maintenance advice, and after-sales service. It firmly believes that exceptional service is the foundation of business success and the key to earning customer trust.
展望未來(lái)，博蕊斯將持續(xù)立足于原創(chuàng)設(shè)計(jì)、優(yōu)選原材、精湛工藝與無(wú)憂售后等優(yōu)勢(shì)，穩(wěn)步拓展國(guó)際市場(chǎng)。品牌期待與全球優(yōu)質(zhì)伙伴精誠(chéng)協(xié)作，共建增長(zhǎng)新格局，為全球家居行業(yè)創(chuàng)造更大價(jià)值。
Looking ahead, GERBRSI will continue to leverage its core strengths—original design, selected materials, superior craftsmanship, and excellent after-sales service—to succeed in the global market. It aims to build long-term partnerships with premium global suppliers, jointly driving business growth and creating grater value for the home furnishing industry.
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